Day 2: Content Is King

The old adage in website traffic was that “content is king”. That sounds rather simple, but it really is one of the things that separates the high traffic websites from the lower traffic sites. Content is why people visit a certain website, content is what the search engines rank a website for, and the more content you have the more often that the search engines and visitors will come back for more.

That old adage is still true today, and blogs that consistently post new content to address popular niche markets do well. That’s where automated blog tools are great for niche markets and can help you better position your blog for the niche market you want to target.

Depending on the automated blog solution you select, most of these tools pull content from multiple sources. This is important for several reasons that we will discuss in detail below. You want to make sure that the solution you select has several options including article directories, RSS feeds, Web 2.0 sites, etc., so that you can have an abundance of content to select from that you want into include in your blog.

For example, do you want an automated blog that just pulls in articles for your content, or do you also want to include other information such as videos, pictures, content from Web 2.0 sites and more. Remember, the more content you include in your automated blogs the more value you are providing to your visitors who found your blog because they searched on a specific term. So offering them information from multiple sources that support the keyword they entered makes it appear that your blog article was written just for them. And you didn’t even have to write it!

If I am a golfer looking for used golf clubs, I might do a search for Callaway X14 irons. When the search engines return their results, I expect to find a website that provides information on Callaway X14 irons. I don’t want to see a page about Ping putters, or Titleist wedges, I want to see a page that provides me with information on exactly what I am searching for – Callaway X14 irons.

That’s the beauty of an automated blog, you can taylor a blog post to very specific keywords, and the WordPress autoblog plugin pulls content from various content sources that support that targeted keyword. So in the above example, an automated blog might build a post for Callaway X14 irons with the following content:

• an article that talks about why someone likes their X14 irons
• a YouTube video that provides some useful information about Callaway X14 irons
• an eBay listing of Callaway X14 irons that are currently listed for sale
• a Yahoo Answers resource box that provides the question and answers for something that was asked related to Callaway X14 irons
• listings from Amazon for products that are for sales related to the keyword
• Clickbank products that are for sale related to the keyword

That’s a significant amount of content considering all you did was enter some targeted keywords. From there, the automated blog tool will churn out content on the schedule you set until you tell it to stop.

The good news about these WordPress autoblog plugin tools is that they can churn out lots of content on autopilot. Even better news is that most of them generate the keyword relevant content and render it in html, which means that the page code looks just as it would if were developed by hand allowing the search engines to index the content of the page.

This point cannot be overemphasized. If you are considering any automated blog tool, the starting point of your decision process is how does the page code get presented. I don’t care if a product has the slickest interface, generates the most content from the most sources and is heads above all the competitors in everything it does. But if it does not produce html code that a) is readable by the search engines, and b) is generated in a way that it looks natural to the search engines, nothing else matters.

The key to success in building automated blogs is automatically generating content that can be indexed by the search engines. If you follow our keyword evaluation and selection process (20-15-50 rule) you will be basing your automated blog on a list of keyword phrases that get a certain level of traffic with a certain level of competition. The goal is to find a group of under utilized keywords that you can target. Because they are under utilized you should have a relatively easy job of getting high ranking for these keywords, and you should be able to drive traffic from the search engines.

Another point to consider in regard to the search engines is duplicate content. Although you will be pulling content from other sources that has already been indexed on other pages, because you will be building pages of other content mashed together, none of yourpages will have the exact same content that the original pages have. For example, the article directory that the article is pulled from will not have the Amazon ads, the eBay ads, the Clickbank ads, the Yahoo Answers information, etc. It is almost mathematically impossible that another page anywhere else on the internet could have the same combination of content that is automatically generated by an autoblogging tool. That’s why including as much content as possible on a page is desired, as it just makes it that more difficult to get caught in a duplicate content issue.

The whole point of using a WordPress autoblog plugin for automated blogs is to build a blog on autopilot for the niches that you want to target. These niche blogs should be “set and go”, requiring very little effort to market and promote. If you are careful in the selection of your targeted keywords and make sure that they meet the 20-15-50 rule, your automated blog will be highly optimized for those targeted keywords. It would almost be impossible for the search engines to not recognize your blog for the keywords that you are targeting because of the volume of content that you will be able to generate.

I know this all sounds too good to be true, but it’s really simple. Before you begin setting up the automated blog you will do your keyword research for the niche market you are targeting. During this process you generate 15+ keywords that each get 20-150 searches per day, but are under utilized and do not have much competition. These are the keywords that you will use to generate your automated blog.

Depending on the niche you choose, you may end up with more or less targeted keywords, but either way you will be automatically generating content on a consistent basis that is specifically targeted at those specific keywords. Over time the search engines will drive your blog up in the rankings because it continually sees fresh new content around the keyword phrases you have chosen.