After you have completed your keyword analysis, and you have a clear understanding of the keyword phrase you want to target, now you need to start begin the web page optimization. This step only occurs after you have finished athorough keyword analysis to determine how much traffic the keyword will provide, how other competitive pages rank for the same keyword phrase, what those competitive pages have done to optimize for those keywords and how you can “out-optimize” those competitors to first page search engine position.

It’s important that you go through this exercise for each page that you plan post on your website or blog, before you actually start writing content. Yes it takes time, but in the end you will end up with web pages that get indexed very quickly, and improve page rank of your overall website.

The page title and page content are based on a specific keyword phrase, not the other way around. Too many bloggers or website owners write the content first and then try to figure out what keyword phrases they want to target. This is just opposite and of what should be done, and typically takes place after little or no research has been done. If you follow this process on a consistent basis, you will have a steady stream of traffic to your website.

It’s important that each one of your “most important” web pages are highly optimized. These include your home page, and other the pages that get you the best results, the pages where most of your visitors land the first time, etc. But you will also find that the better each one of your pages are optimized, your traffic should increase because you will have a higher number of ranked pages that your visitors can find in the search engines.

How To Use Meta Tags

This is the most important place to start after you have decided on the keyword phrases to target. The meta tag html code is where the search engines start to understand the purpose of the page. The meta tags include the web page title, description and keywords. The rest of your page should be contextually relevant to whatever meta tags are used. And yes, the meta tags should be included on every page that you create. I see too many pages that don’t have any meta tags at all which make it more difficult to get the page indexed.

The first place to start is to identify the primary keyword phrase and then craft a good web page title. This information comes from your keyword analysis where you discovered the keyword term that you wanted to target. Learn how to write good and powerful headlines and you will get better results in two ways – the search engines will index them because of the targeted keyword phrase, and visitors will click on them because they are catchy.

Next you need to create a good description for the page and use it for your meta description tag. The Description tag is what you often see listed under the title on the search pages, and it provides the readers with a snippet of what the page is really all about. The search engines compare the meta description with the meta title and meta keywords tags, along with the page content. All of those should carry the common keyword phrase that is being targeted.

Next is the meta keyword tag. This should include the primary keyword phrase for the page, and any secondary keywords that you also may want to target. Don’t over do the secondary keywords. I have found a good mix is one primary keyword phrase, and three-four secondary keyword phrases.

Lastly, there are six header tags that can be used (H1, 2, … 6) that are very useful for the search engines to understand the relevance of your web page. The header tags can be your secondary keyword phrases discussed above, and can be used as section breaks to help make the page more readable. At the same you improve the on page optimization. The headings should again be catchy to entice the reader to keep reading.

Check Keyword Density

Don’t over do your content by using the primary or secondary keyword phrases. My rule of thumb is two-three times in the page content for the primary keyword, and only once for the secondary keywords.

There are other things you can do to help your page optimization, such as creating bullet lists that make the page more interesting. You can also optimize the page around images and videos that you may use on the page, by using alt tags for the image title and text.

And that is how to design a web page.

Keyword Search Statistics

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