When it comes to creating your online business success, it is essential that you learn search engine marketing. search engine marketing is sometimes referred to also as search engine optimization, but there is a not so subtle difference.

search engine optimization is the process of following the technical steps to make sure that your website or blog, and each page that you post, follows generally accepted guidelines on how to design a web page. These guidelines deal with how to use meta tags (title, description, keywords), header tags (H1, H2 . . . H6), write keyword relevant content and use the appropriate keyword density for your content. search engine optimization also deals with how to build back links, how to use anchor tags to provide those back links and other quasi-technical skills required to build the proper search engine optimization for a website.

search engine marketing is an extension of what you build on the technical side as noted above, to turn those technical attributes into the search engine marketing of your website.

A key part of both the search engine optimization and marketing processes, is built around the keyword strategy of your website and its pages. That’s why it is so important to spend the time necessary to build a substantive list of keywords that you want to market around. The Keyword research comes into play in two very significant ways:

• keywords are the backbone of your search engine optimization process, and is directly related to your ability to get high search engine ranking; choose the wrong keyword and you will never see your website on the first page of Google
• when it comes to the marketing side, your targeted keyword phrases must be the keywords that people use to search when they are ready to BUY, not just gathering info

That’s where search engine marketing comes in, how to take your targeted keywords and turn them into a marketing plan of how to sell your product. Search engine marketing can affect any one of the following website marketing activities you plan to engage in:

• pay per click ads
• paid search engine listings
• search engine advertising
• link development/ link sharing
• paid inclusion programs
• article marketing
• social networks
• free ad sites
• blog comments
• forum posts

There are a lot of great resources on where you can learn search engine marketing. One of the best we have found is this free email course and free video course. They both require a free registration and have great training content on how to learn search engine marketing. Without taking the time to properly learn search engine marketing, your business success is really just a shot in the dark.

Improve your chances for success and be willing to do the work that the majority of internet marketers will never do, that is to properly learn search engine marketing. Although it’s a continual learning curve, most of what you need to know can be obtained in thirty days or less if you have access to the right information.

Take advantage of the free email and video information listed above, and you will be on your way to internet marketing success.