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Designing your Google PPC Pay Per Click Program for Keyword Relevance
The typical approach to Google PPC pay per click program design usually involves brainstorming a HUGE list of possible keyword search terms to be used with various ad groupings (usually about 3-5 ads per group). The most important aspect of your Google PPC pay per click program design to concern yourself with is not…... »
Keyword Relevance Equals Targeted SEO Indexing
The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and other strong... »
